Koreaherald: Hyundai Oil Bank rolls out beer inspired by premium gasoline brand

Koreaherald.com website reports Hyundai Oil Bank (the petroleum division of Hyundai corporation) will now offer a Premium IPA beer. “The oil firm said the launch of the beer is part of efforts to create diverse experiences to consumers, especially the MZ generation, who are rising as major customers for the premium gasoline often used in imported brand vehicles.” “The company also worked with New York Hotdog and Coffee, a hotdog franchise, to launch a food brand dubbed, “Blue Pick” to operate at its gas stations.”

To read the article click here.