Kia America’s February 2024 sales report is out.
When looking at January-February year-to-date sales figures as percentages of growth, 2024 compared to 2023, the strongest increase was Kia’s Carnival, which increased 47.7% during the term, 4,122 units sold in 2023 compared to 6,087 units in 2024. The Carnival is a MPV minivan, which depending on trim has a sticker price of $33,200 to 46,300 USD$. The only engine available during these model-years is a 3.5L V6 GDI Lambda III engine with 290 horsepower and 262 lb.-ft. of torque and 3,500 lb. towing capacity. Fuel economy is 19 mpg in the city, 22 mpg on the highway.
The next strongest increase in January-February year-to-date sales figures as percentages of growth was the Sportage, which increased 17.9% during the term, 18,719 units sold in 2023 compared to 22,075 units in 2024. For 2023-2024 the Sportage was available as a 2.5L 4-cylinder gasoline direct injection (GDI) 187 horsepower, 178 lb.-ft torque internal combustion $27,090-$37,890 ICE variant; a hybrid 1.6L turbo GDI engine with 177 horsepower and 195 lb.-ft. of torque, $28,290-$37,190 HEV variant; and a PHEV plug in hybrid, with the same 1.6L found in the HEV, $39,490-$43,990 depending on trim.
Kia’s published sales figures do not reveal sales-growth comparisons between ICE, HEV or PHEV Sportage variants. Instead, all Sportages are lumped together.
Putting aside percentages of growth, if we look at the sale figures as January-February year-to-date percentages of volume, the Sportage is Kia’s best-selling model, followed by the Forte, Telluride and Sorento, in order. These four models accounted for 64.6% of all Kia USA volume.
Forte is a $19,490-$24,890 economy sedan with either a 2.0L MPI I-4 – CVT with 147 hp and 132 lb.-ft. of torque; or a 1.6T GDI I-4 mated to a 6-Speed Manual gearbox or a 7-Speed DCT, at 201 hp and 195 lb.-ft. of torque.
Telluride is a $35,990-$53,185 SUV with a Atkinson Cycle Lambda II 3.8L V6 GDI mated to a 8 speed automatic transmission, 291 hp and 262 lb.-ft. of torque.
During the term Kia’s $42,600-$61,600 EV6 PHEV (all trims), saw a 4.9% increase in sales – 2023 to 2024 but only accounted for 2.3% of Kia USA’s sales volume. The EV9, which just recently went on sale accounts for 2.5% of sales volume.
| MONTH OF FEBRUARY | YEAR-TO-DATE | ||||
| Model | 2024 | 2023 | 2024 | 2023 | |
| EV9 | 1,318 | N/A | 2,726 | N/A | |
| EV6 | 1,309 | 1,294 | 2,522 | 2,404 | |
| Rio | 648 | 2,385 | 1,577 | 4,569 | |
| Forte | 11,229 | 10,445 | 20,206 | 18,635 | |
| K5 | 2,291 | 5,146 | 5,579 | 8,514 | |
| Stinger | N/A | 622 | 0 | 1,088 | |
| Soul | 3,897 | 5,233 | 7,168 | 10,077 | |
| Niro | 2,511 | 3,378 | 4,573 | 7,091 | |
| Seltos | 4,766 | 3,744 | 8,766 | 7,738 | |
| Sportage | 12,081 | 10,117 | 22,075 | 18,719 | |
| Sorento | 7,425 | 7,012 | 13,445 | 13,280 | |
| Telluride | 8,510 | 9,023 | 15,426 | 16,605 | |
| Carnival | 3,074 | 2,460 | 6,087 | 4,122 | |
| Total | 59,059 | 60,859 | 110,149 | 112,842 | |