Kia America has announced they will return to the Super Bowl telecast with a 60-second spot featuring the 2023 Telluride X-Pro SUV. The Telluride is the brand’s most awarded vehicle. This year will mark the brand’s 14th Super Bowl commercial. The new marketing campaign entitled Binky Dad highlights “everyday heroism.” And for the first time ever for a Super Bowl commercial, three alternate endings will be available, exclusively viewable on TikTok.
“Binky Dad is a very relatable story, one of a regular guy willing to go to any length to keep his family happy. But even heroes need a helping hand once in a while, and that is where the new 2023 Kia Telluride comes in,” said Russell Wager, vice president, marketing, Kia America. “The new 2023 Kia Telluride X-Pro is Binky Dad’s trusty sidekick, and this dynamic duo won’t rest until the Binky is returned to its rightful owner.”
The ad can be viewed on YouTube here.