Continuing momentum from 2022’s record retail sales, Kia America set an all-time first half volume record of 394,333 vehicles, up 18-percent over the first-half of 2022. Kia’s retail-only sales total for the past six months was 362,933, an increase of 17-percent over the first half of 2022. Kia closed the month of June with 70,495 total units, an 8-percent increase over the same period last year, marking the 11th straight month of year-over-year sales growth.
Eight Kia models posted year-over-year sales increases in the first half, including: Carnival (+74-percent); Seltos (+64-percent); Sportage (+37-percent); Soul (+26-percent); Forte (+20-percent); Telluride (+18-percent); Sorento (+10-percent) and Niro (+9-percent). In addition, sales of Kia’s electrified models increased by 40-percent and sales of Kia’s SUVs increased by 25-percent over the first six months of last year.
“Kia sales continue to accelerate as consumers respond very positively to Kia’s enhanced lineup of rugged and capable SUV’s, sporty sedans and innovative EVs,” said Eric Watson, vice president, sales operations, Kia America. “As production continues to improve on models that were in short supply during the pandemic, we are seeing sales strength across our core SUV models with Sportage, Telluride, Sorrento and Seltos as well as the Niro, Soul and Carnival models all seeing year-over-year growth. And with launch of our flagship EV9 all-electric three-row SUV in the second half of the year, we expect to see continued momentum.”
In addition to the monthly sales performance, Kia America announced several initiatives as well as significant industry awards that were bestowed on various models within Kia’s world-class line-up, including:
- Kia America was the only automotive company in the U.S. to be included on the influential TIME100 Most Influential Companies. TIME detailed how Kia America shed the brand’s reputation as a value brand amid long-term electrification ambitions.
- Kia America took home the highest number of J.D. Power U.S. Initial Quality Study awards for a brand in the J.D. Power 2023 U.S. Initial Quality Study (IQS). Four Kia nameplates took segment-best honors this year: Carnival (Minivan), Forte (Compact Car), Stinger (Midsize Premium Car, and Rio (Small Car). This is the fifth consecutive win for the Kia Forte in the Compact Car segment, making Kia the only brand to earn a J.D. Power Award in this segment for five years running.
- U.S. News & World Report has awarded the 2023 Kia K5 “Best Car for Teens $25K to $30K.” These awards recognize vehicles that score well in dependability, reliability, crash prevention, and available features, which are all factors parents may consider while shopping for a vehicle for their teen driver.
| Month of June 2023 | Month of June 2022 | Year to Date 2023 | Year to Date 2022 | |
|---|---|---|---|---|
| EV6 | 1,458 | 2,567 | 8,328 | 12,568 |
| Rio | 2,180 | 2,986 | 14,196 | 14,918 |
| Forte | 10,330 | 9,299 | 62,061 | 51,806 |
| K5 | 6,072 | 5,922 | 30,897 | 35,312 |
| Stinger | 642 | 713 | 4,554 | 5,163 |
| Soul | 5,202 | 4,954 | 34,747 | 27,608 |
| Niro | 3,165 | 1,723 | 19,325 | 17,666 |
| Seltos | 5,652 | 2,193 | 32,423 | 19,766 |
| Sportage | 13,917 | 14,153 | 71,889 | 52,356 |
| Sorento | 7,912 | 8,133 | 42,807 | 39,045 |
| Telluride | 9,534 | 9,186 | 55,284 | 46,893 |
| Carnival | 4,431 | 3,313 | 17,822 | 10,238 |
| Total | 70,495 | 65,142 | 394,333 | 333,340 |