Hyundai Motor Group won a combined 19 prizes, including a ‘Gold’ honor, at the prestigious International Forum (iF) Design Award 2023 in the Product, Professional Concept, Interior Architecture, Communication, User Experience (UX) and User Interface (UI) categories.
Hyundai Motor’s aerodynamic design IONIQ 6 battery electric vehicle (BEV) topped the list with a ‘Gold’ award in the Product category. The ‘electrified streamliner’ has won several other awards since its launch, including the prestigious World Car of the Year, World Electric Vehicle and World Car Design of the Year at the New York International Auto Show.
The iF Design Award jury praised IONIQ 6 for “a fresh and unique exterior aesthetic with subtle motifs that are carried over into a serene and relaxing interior. Its overall design identity is based on deep commitments to comfort, style, efficiency and environmental responsibility.”
Also in the Product category, the jury honored Hyundai Grandeur (badged as Azera in markets outside Korea). The seventh-generation flagship sedan is noted for high-tech details such as its Seamless Horizon Lamps. Grandeur also collected a Red Dot Award this week.
In the Professional Concept category, Hyundai Motor’s N Vision 74 ‘rolling lab’ project earned an iF Design Award for its retro-futuristic design and innovative hydrogen-hybrid high-performance concept. Following its sensational digital debut last July, the 2022 TopGear.com Awards named the car an ‘Instant Icon’.
Hyundai Motor’s indoor/outdoor delivery service robot also made the winner’s list in the Professional Concept category. The service robot is equipped with Hyundai Motor’s innovative Plug & Drive (PnD) module that combines an in-wheel motor, steering, suspension, brake system and environmental sensors into one. The robot is already demonstrating its capabilities in pilot programs in Korea.
Also in the Professional Concept category, the jury recognized Hyundai Motor’s autonomous driving ‘Roun’ robo-mobility solution that is designed to provide a better mobility experience for a variety of passengers, especially those with special needs.
Several other Hyundai Motor robotics-based mobility solutions, including MobED, PnD L7 and PnD Mobility, were honored in the Professional Concept category. All of these devices reflect the company’s mission to expand human reach and to radically challenge prevalent ideas about mobility.
In the UI category, the jury tapped Hyundai Motor’s new connected car Navigation Cockpit (ccNC) ‘Seon’ infotainment system, which was first applied to the all-new Grandeur. The design of the next-generation system features a horizon line and simple, flat graphic components that harmonize with the vehicle’s overall user interface, creating a graphic design that is distinctive to Hyundai.
iF Design Award is one of the three major international design awards, along with the Red Dot Award from Germany and International Design Excellence Award (IDEA) from the U.S. It celebrates winners in nine disciplines, including Product, Communication, Packaging, Service Design, Architecture, Interior Architecture, User Experience (UX), User Interface (UI) and Professional Concepts, in 80 categories. All award-winners are shown on www.ifdesign.com and published in the iF Design App.
