Hyundai Motor America reported record-breaking total March sales of 76,920 units, a 2% increase compared with March 2023. Hyundai set total sales records in March for IONIQ 5 (+58%), Tucson PHEV (+62%), Tucson HEV (+48%) and Palisade (+58%). Hyundai EV sales increased 100% and all eco-friendly vehicle sales combined hit 11,485 units, a 35% increase. Fleet volume was 11% of total sales.
Hyundai sold 184,804 units in Q1, for a total sales increase of 0.2% compared with Q1 2023, setting a new Q1 record. Hyundai set total and retail sales marks in Q1 for IONIQ 5, Tucson PHEV, Tucson HEV, Kona EV and Palisade. EV sales for the quarter jumped 62% compared to Q1 last year.
March Total Sales Summary
| Mar-24 | Mar-23 | % Chg | 2024 YTD (Q1) | 2023 YTD (Q1) | % Chg | |
| Hyundai | 76,920 | 75,404 | +2.0% | 184,804 | 184,449 | +0.2% |
Model Total Sales
| Vehicles | Mar-24 | Mar-23 | % Chg | 2024 YTD (Q1) | 2023 YTD (Q1) | % Chg |
| Elantra | 11,528 | 13,447 | -14% | 26,860 | 32,473 | -17% |
| Ioniq 5 | 3,361 | 2,114 | +58% | 6,822 | 5,736 | +18% |
| Ioniq 6 | 1,984 | 222 | +794% | 3,646 | 222 | +1542% |
| Kona | 9,453 | 7,314 | +29% | 23,054 | 19,220 | +20% |
| Nexo | 17 | 21 | -19% | 51 | 65 | -22% |
| Palisade | 9,785 | 6,176 | +58% | 25,255 | 19,602 | +29% |
| Santa Cruz | 3,362 | 3,825 | -12% | 8,417 | 9,307 | -10% |
| Santa Fe | 10,834 | 13,236 | -18% | 26,094 | 28,526 | -9% |
| Sonata | 5,664 | 5,310 | +7% | 13,164 | 14,490 | -9% |
| Tucson | 18,394 | 20,111 | -9% | 45,509 | 46,170 | -1% |
| Venue | 2,538 | 3,625 | -30% | 5,932 | 8,603 | -31% |