Press-Telegram has posted, “Kia America formally announced that it purchased the naming rights for the arena from Forum owner Steve Ballmer — the first U.S. naming rights deal for the automaker — with a ceremony at the familiar venue, which has been packing in crowds on since 1967.”

“The announcement wasn’t much of a surprise, however, as the new signage out in front of the stadium bearing the Kia logo had been visible since last week. The arena’s website switched on the new name on Monday.”

“Financial details of the naming deal were not released Monday.”

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