
Following its best first quarter sales performance in company history, Kia America’s sales and market share growth continued with April delivering the brand’s ninth consecutive year-over-year monthly sales increase with 68,205 units sold, a 15.5 -percent increase over the same period last year. Sales of Kia’s electrified offerings, which totaled 11,798 units, were up 74-percent over the same period last year and 22-percent over the previous monthly sales record set in March 2023. In addition, Kia’s Carnival MPV achieved record-breaking April sales posting an increase of 52-percent over the previous high in April 2021. Kia’s SUV sales also set new records with Sportage and Telluride posting increases of 18- and 4-percent, respectively, over the previous same month records set by the models in April 2022. Overall, Kia’s capable utility vehicles accounted for 71-percent of April sales.
Interestingly, as the Stinger’s reign as the brand’s halo car comes to an end and as the limited quantity Stinger “Tribute Edition” is poised to hit dealership showrooms, Stinger sales are up 7.6% year-over-year for April. This while EV6 sales have nose-dived, down 52.85% for the same period. Even with EV6 sales lawn-darting they are still however 28% stronger than Stinger sales.
MONTH OF APRIL | YEAR-TO-DATE | |||
Model | 2023 | 2022 | 2023 | 2022 |
EV6 | 1,241 | 2,632 | 4,633 | 7,913 |
Rio | 2,792 | 2,215 | 9,800 | 8,722 |
Forte | 11,182 | 9,798 | 41,708 | 33,296 |
K5 | 5,035 | 5,554 | 19,323 | 23,376 |
Stinger | 963 | 895 | 3,009 | 4,002 |
Soul | 6,590 | 4,414 | 23,574 | 18,538 |
Niro | 2,999 | 3,023 | 12,826 | 12,249 |
Seltos | 5,428 | 3,702 | 19,322 | 14,821 |
Sportage | 13,426 | 11,380 | 45,110 | 27,840 |
Sorento | 6,965 | 6,143 | 27,131 | 24,066 |
Telluride | 8,555 | 8,233 | 35,745 | 30,309 |
Carnival | 3,029 | 1,074 | 10,160 | 5,125 |
Total | 68,205 | 59,063 | 252,341 | 210,257 |