Frankfurt, Germany: Effective 1st January, 2022, Genesis has appointed Graeme Russell as its Chief Brand Officer. Russell will lead Genesis’ global brand, product and retail communications, ensuring an engaging brand experience across all customer touchpoints. He will report to Jay Chang, Global Head of Genesis brand, and Chief Creative Officer, Luc Donckerwolke.

Graeme Russell joins Genesis with 15 years of luxury marketing and communications experience, including Bentley Motors where he was global head of brand communications as well as The Macallan as brand ambassador.

He holds a bachelor’s degree with honors in business studies from Napier University in Edinburgh, Scotland and has undertaken executive education programs at the Alliance Manchester Business School and Imperial College Business School, London.

“I have observed with interest the emergence of the Genesis brand and the significant strides it has achieved in global markets since its launch”, said Russell. “I am looking forward to working with a passionate and talented global team as the Genesis brand looks ahead to a very exciting future.”