Autocar: I know you got Soul: how Peter Schreyer made Kia cool

Autocar Awards 2022: Lifetime Achievement Award winner Peter Schreyer’s portfolio represents the gold standard of automotive design success

On stungbykia.com, when highlighting articles published by various automotive websites we generally try to encapsulate the essence of the piece by quoting just one or two paragraphs giving our members a taste of what the article offers, and then encourage them to go on to read the entire article on the publishers website should they so choose.

However in this case we find it near impossible to select just one or two paragraphs. If you are a fan of Hyundai Motor group’s history, Kia’s design transformation in the mid-2000’s, or all things Peter Schreyer; we encourage you to go directly to Autocar and read this fascinating piece.

You will not be disappointed. To read the article, click here.

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