Autoblog website reports, “It’s a move out of the Rolls-Royce playbook.”

“Commissioning a one-off car may soon become a lot more affordable. Hyundai-owned Genesis is reportedly preparing to launch a new division called One of One that will be tasked with making one- and few-off models like Rolls-Royce and other firms are already doing.”

“Buyers will ultimately be able to modify anything from the powertrain and transmission to seating arrangements, interior and exterior colors, and other options.” “…but it stops short of coachbuilding; in other words, you’ll be (in theory) able to order a GV80 with wall-to-wall leather upholstery that matches your favorite wallet, but you won’t be able to request a production version of the X Speedium concept (pictured) powered by a 5.0-liter V8 engine and painted in the Gulf colors.”

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